The GEO Playbook: optimizing for AI discovery.
Shopify's practical guide to making your brand and products visible when buyers turn to AI tools like ChatGPT, Gemini and Perplexity.
The way customers find products is changing fast. Generative Engine Optimization (GEO) is the practice of optimizing your brand and products so they appear when consumers search using AI tools like ChatGPT, Google AI Mode, Gemini and Perplexity, rather than traditional search engines alone.
According to Shopify's Q1 2026 commerce data, referral sessions from AI chatbots grew more than 8x year over year, and AI-referred orders grew nearly 13x, making GEO one of the highest-leverage investments a brand can make right now.
This playbook brings together practical frameworks from Shopify's commerce experts, covering what is working now and how to make your products discoverable when high-intent buyers turn to AI to shop.
Read the full playbook on Shopify